Atlas Strong Holdings, Inc.
A Public Holding Company

Some weight isn’t meant
to be put down.

Atlas Strong Holdings, Inc. is the parent company behind a growing portfolio of brands built for entrepreneurs who carry more than most people ever see, and keep building anyway.

02Operating Companies
25+Years Building
FLHeadquartered
Atlas Strong bronze statue holding the globe aloft, the emblem of Atlas Strong Holdings, Inc.
The Philosophy

Built for the ones who carry it.

Every entrepreneur in our portfolio's audience is holding something up, a payroll, a vision, a family, a comeback. Atlas Strong Holdings is built on five words we don't use loosely.

Power
The leverage to make decisions on your own terms, not someone else's timeline.
Grit
What's left after the easy version of the plan stopped working and you kept going.
Strength
Not the absence of strain. The capacity to hold the weight anyway and keep moving.
Professionalism
The discipline that turns ambition into something a bank, a partner, or a board can stand behind.
Success
Defined on the entrepreneur's own terms, and earned in the unglamorous work nobody sees.
The Portfolio

What we hold up.

Atlas Strong Holdings, Inc. is structured the way the name suggests: a foundation built to bear real weight, with operating companies beneath it built to last, not flip. The portfolio is intentionally small today and built to grow.

Atlas Strong Holdings, Inc.
Operating Company

CredFin, Inc.

Business credit and capital strategy for entrepreneurs ready to grow. CredFin's Capital Qualified™ + Lender Match™ System helps owners build real commercial credit and get matched to the right capital for where their business actually stands.

CredFin.ai →
Operating Company

American Business Stories, Inc.

A media company documenting the entrepreneurs building America, one story at a time. It exists to put a camera and a microphone in front of the businesses everyone else overlooks.

AmericanBusiness.tv →

Atlas Strong Holdings is positioning toward a future public listing, with each operating company built first to stand on its own.

Ray A. Smith
Founder & CEO

Raised on a dairy farm in Ludlow, South Dakota, Ray brings over 25 years in financial services and fintech to the companies he builds. He founded CredFin, Inc. and hosts MoneyTV, and he built Atlas Strong Holdings to unite his portfolio under one disciplined, public-facing structure.

Board & advisors include recognized names from media and finance, among them Kevin Harrington, an original shark on Shark Tank, who serves on the board of CredFin, Inc.

Leadership

Run by someone who has actually carried the weight.

Atlas Strong Holdings, Inc. isn't a brand built around a metaphor. It's run by people who have rebuilt businesses from the ground up, sat across the table from lenders who said no, and kept showing up anyway.

That experience shapes every company under the holding company umbrella: built on real operating discipline first, with the public market story coming second, not the other way around.

Get In Touch

If you're building something that has to last, we should talk.

Investors, partners, and operators are welcome to reach out directly.